Using Social Media for Your Small Business

If you have not started to use social media for your small business yet, you need to begin immediately. Social media is an effective and affordable tool to help grow your business, inform your customers of any news, and even attract new customers. Traditional marketing is now becoming less mainstream because of cost and delay. With digital marketing, you can send out information instantly and allows for a more direct interaction with people.

There are some challenges that come with social media such as figuring out how to best use it to engage customers instead of driving them away. Read on to learn how to use social media effectively for your business and to help it grow.

What Are Your Goals?

Before you start posting on social media, you need to identify what your goals are. If you start a social media campaign without any strategy or objective, you might not get very far. Social media can help you reach your business goals which might include engaging with customers, attracting new customers, having positive testimonials, increasing sales and more. Identifying your goals will help you get started and move towards the right direction.

Measure Progress

Once you have your goals set, you will want to be able to measure your progress. This will help you see where you are at and what changes you need to make to improve. If you use a social media management program it can help you keep track of this and show you exactly where you are at with your efforts.

Take Notes from Competition

Take a look at your competitors and analyze their tactics and what they are doing. Follow them on their social media platforms and see what kind of content they are posting. Is it getting a lot of engagement? Is it performing well? Take note of those things and see how you can incorporate it onto your own social media pages. Make sure to not copy exactly what they are doing but you can take some similar elements and make them into your own.

Get to Know Your Audience

While taking notes from your competitors is important, the best way to figure out what kind of content to create is by getting to know your customer base. To do this you can ask them to take surveys, simply ask questions, and get to know their demographics.

By getting to know your audience you will be able to form a solid relationship with them and connect with them on a deeper level. Understand your customer base and you will get closer to achieving your goals.

Choose the Right Platforms

There are so many social media platforms these days, Facebook, Twitter, Reddit, Instagram, TikTok and more. Figure out which channels are the right ones for your customers. If your target demographic is older, consider Facebook. If you target is teens, consider Instagram or TikTok. You want to make sure you choose the right platform that your customer base is on the most. There is no point in having a platform that your audience does not use. It will not get you anywhere.

If you are not sure which platform to choose, consider making accounts on 2-3 popular channels and see how that turns out. You can always remove one if you do not see any growth or success, but trial and error will allow you to see which platform is best for your business.

Post Consistently

Consistency is important when using social media. It is time-consuming but there are social media management tools that can help you schedule content. Plan out what posts you want for the month ahead of time and use different engagement tactics like giveaways, tutorials, infographics, games, and more.

As always, analyze how these tactics perform and see what you can change, add, or remove. Always be on the look out for trends and other ways to improve your presence on social media.


Social media is a powerful tool for any business no mater how big or small or what industry it is in. Whether you are just starting out on social media or have not started yet, follow the tips we went through to help maximize your social media usage and your business goals.