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Marketing automation can help grow your business by improving sales. It is important to know how to use marketing automation to make the most out of it. It is all about using software to automate marketing activities such as email marketing, social media posts, and more. Marketing automation will make tasks like these much easier.
What Is Marketing Automation
Marketing automation allows you to improve your efficiency by automating certain tasks including social media management, lead generation, customer analysis and more.
There are different types of marketing automation including:
- Marketing intelligence: this utilizes technology to automatically track users’ online habits.
- Business development: you can focus on improving your search engine optimization, email marketing and social media advertising.
- Workflow automation: this includes social media scheduling and email management programs. You can create posts ahead of time and schedule them so that they are published on their own.
Advantages of Marketing Automation
There are three major advantages of marketing automation.
Increased Revenue
Studies show that companies with marketing automation have a higher increase in revenue than those who do not. Not only does it help you increase revenue, but it helps you save time and money.
Improved Efficiency
Since you are automating many marketing tasks, you can improve the efficiency of yourself and your team. Automation can complete marketing tasks quicker instead of spending hours working on the same task. Some popular marketing automation tools are Hootsuite, Sprout Social, and Later.
Personalized Customer Experience
Marketing automation allows for better personalization of customer experience. The more personals the shopping experience, the more customers will buy. Personalization is great if you have different products that serve different needs. Automation can help you determine which customers should get that personalized customer experience. It is mostly seen in email marketing or ads on your website.
Questions to Ask
Make sure that you think about marketing automation thoroughly. Below are some important questions to ask yourself to help you out:
- What is your goal?
- Are you getting enough new leads for marketing automation to impact your funnel?
- What marketing automation campaigns can your staff support at the moment?
- Have you done sufficient testing of the marketing automation platform you want to use?
Getting Started
To get your marketing automation going follow the steps below:
Step 1: The first step is to make a plan. Make a list of the wants and needs to see which solution matches the most essential criteria. Sales and marketing need to work together to deliver the results.
Step 2: Figure out who is going to use the system and train them, so they know how to use it. Once it is all set up and running, make sure that you check it often to make sure that it is working properly.
Step 3: Next you want to measure your marketing efforts and activity. Understand which data and metrics will provide you with the best ROI.
Step 4: Once you have that data, you have the opportunity to optimize for better results. with this information you can get to know your audience and see what works for them.
The Bottom Line
Marketing automation can improve your company’s revenue, efficiency, and personalization if it is used correctly. Make sure the tools you use will help you reach your business goals.
