In today’s market, buyers expect more than static photos—they want immersive video walkthroughs to experience homes virtually. For real estate agents, producing professional-quality video tours can make listings stand out, attract more buyers, and close deals faster.
But outfitting yourself with the right gear—cameras, gimbals, drones, lighting, and editing equipment—can be expensive, often costing $5,000–$25,000+. That’s where funding options such as loans, leasing, and grants come into play.
Boost Listing Engagement – Video listings receive up to 403% more inquiries than text-only listings (NAR).
Expand Buyer Reach – Attract remote buyers who can’t visit in person.
Build Agent Brand – Position yourself as a modern, tech-savvy professional.
Faster Sales – Homes with video tours often sell more quickly.
✔ 4K DSLR or Mirrorless Cameras – High-quality footage for professional appeal.
✔ Stabilizers & Gimbals – Smooth walk-through shots without shaky movement.
✔ Drones – Capture aerial views of properties and neighborhoods.
✔ Lighting Kits – Illuminate interiors for crisp, inviting visuals.
✔ Editing Software & Laptops – Adobe Premiere, Final Cut, or cloud-based tools.
✔ Microphones – Improve audio for narration and client presentations.
Borrow funds to purchase cameras, drones, and editing gear.
Fixed payments, ownership from day one.
Best for long-term, frequently used equipment.
Pay a monthly fee instead of buying outright.
Upgrade to newer models as technology advances.
Perfect for agents who want flexibility.
Up to $50,000 in funding.
Low rates and longer repayment terms.
Great for small agencies or solo agents investing in growth.
Some camera and drone suppliers offer payment plans.
Convenient but often higher interest rates.
Local economic development programs sometimes support tech adoption.
REALTOR® associations occasionally offer marketing or innovation grants.
A real estate agent wants to launch high-quality video walkthrough services:
4K Camera Kit = $3,500
Drone = $1,500
Gimbal & Lighting Kit = $1,200
Editing Laptop & Software = $2,800
Total Investment: $9,000
With a 3-year equipment loan at 7%, payments are about $280/month.
Just one additional listing sale per quarter easily offsets this cost.
✔ Compare financing options—loans, leases, and vendor programs.
✔ Bundle all equipment into one funding package for simplicity.
✔ Choose durable, upgrade-ready gear to maximize ROI.
✔ Track ROIby measuring lead volume, sales speed, and client referrals.
✔ Consider partnering with videographers until you’re ready to invest fully.
Investing in video walkthrough equipment is no longer optional—it’s a competitive necessity for real estate agents. By leveraging equipment financing options such as loans, leasing, or grants, agents can access professional-grade tools without straining their budget. The result? Faster sales, stronger branding, and happier clients.