Opening an Anytime Fitness franchise is one of the most compelling business opportunities in the fitness industry today. With more than 5,000 locations in over 30 countries, Anytime Fitness has become the largest fitness franchise in the world - and for good reason. The 24/7 accessibility model, proven systems, and strong brand recognition give franchisees a serious competitive advantage. But before you can open your doors, you need to understand the full picture of Anytime Fitness franchise cost and how to secure the financing to make it happen.
Whether you are a first-time business owner or an experienced entrepreneur adding to your portfolio, navigating franchise financing can feel overwhelming. This guide breaks down everything you need to know: startup investment ranges, loan options, qualification criteria, and how Crestmont Capital can help you move from concept to grand opening faster than you think.
In This Article
Anytime Fitness was founded in 2002 in Hastings, Minnesota by Chuck Runyon and Dave Mortensen. The brand's core promise is simple: give members access to a clean, safe, friendly gym 24 hours a day, 7 days a week, 365 days a year. That accessibility-first model resonated with millions of Americans who could not always make it to a gym during traditional business hours.
Today, Anytime Fitness is consistently ranked among the top fitness franchises in the country. The company has appeared on Entrepreneur Magazine's Franchise 500 list for many years running, earning top marks for brand strength, franchisee support, and financial performance. According to Forbes, Anytime Fitness regularly ranks as one of the most affordable gym franchises to open compared to competitors like Planet Fitness or LA Fitness.
The typical Anytime Fitness location is between 3,500 and 6,000 square feet - much smaller than traditional big-box gyms. This smaller footprint means lower overhead, lower lease costs, and a faster path to profitability. The brand model focuses on quality over quantity, with a strong community culture that drives member retention and referrals.
For prospective franchise owners, the appeal goes beyond the brand. Anytime Fitness provides comprehensive training, ongoing support, marketing resources, and access to proprietary technology platforms. The parent company, Self Esteem Brands, has invested heavily in franchisee success tools - from pre-opening checklists to digital member management systems.
Key Facts About Anytime Fitness
Before you can secure financing, you need to understand exactly what you are financing. The Anytime Fitness franchise cost breakdown is transparent and well-documented in the company's Franchise Disclosure Document (FDD). Here is a thorough look at what you can expect to invest.
The initial franchise fee for an Anytime Fitness franchise is typically $42,500. This grants you the right to operate under the Anytime Fitness brand, use their trademarks and systems, and access their training and support programs. Some multi-unit deals may offer reduced fees on subsequent units.
According to Anytime Fitness's FDD, the estimated total initial investment to open a single location ranges from approximately $107,000 to $683,000. This wide range reflects variables such as:
Beyond the initial investment, Anytime Fitness franchisees pay:
The flat royalty structure is unusual in the franchise world and highly favorable. As your membership base grows, your royalty cost as a percentage of revenue actually decreases - meaning successful franchisees keep more of what they earn.
Gym equipment is one of the largest startup expenses. A full Anytime Fitness equipment package - including treadmills, ellipticals, free weights, strength machines, and cardio bikes - can cost between $50,000 and $150,000 depending on the size and configuration of your location. Many franchisees finance their equipment separately through equipment financing, which preserves working capital and can be structured with manageable monthly payments.
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Apply NowThere is no single best loan product for every franchisee. The right financing depends on your credit profile, available down payment, prior business experience, and the total amount you need to borrow. Here is a detailed look at the most popular options for Anytime Fitness franchise financing.
The SBA 7(a) loan program is widely regarded as the gold standard for franchise financing. These loans are partially guaranteed by the U.S. Small Business Administration, which reduces risk for lenders and allows them to offer more competitive rates and longer repayment terms than conventional loans.
Key features of SBA 7(a) loans for franchise financing:
Because Anytime Fitness is listed on the SBA's Franchise Directory, lenders can process your application on an expedited basis. This means less paperwork and faster approvals compared to unlisted franchise brands.
If you are purchasing real estate or making major improvements to a commercial property, the SBA 504 program offers long-term, fixed-rate financing at very competitive rates. These loans typically require a third-party lender to cover 50% of the project, a Certified Development Company (CDC) to cover 40%, and you to provide 10% as a down payment.
SBA 504 loans work well for Anytime Fitness franchisees who are buying a building rather than leasing, or making significant leasehold improvements that exceed $250,000.
For franchisees with strong credit scores (680+), substantial collateral, and prior business experience, conventional business loans can be a good alternative to SBA financing. These loans typically have less documentation and faster closing times than SBA loans, but may come with higher rates or shorter repayment terms.
Small business loans from alternative lenders like Crestmont Capital can fund $50,000 to $5 million with approvals in as little as 24 to 48 hours - dramatically faster than traditional bank timelines that can stretch 60 to 90 days.
A business line of credit is a flexible revolving credit facility that lets you draw funds as needed and only pay interest on what you use. Lines of credit are ideal for managing cash flow in the early months of operation, covering unexpected equipment repairs, or funding marketing campaigns during membership drives. Many Anytime Fitness franchisees maintain a line of credit as a financial safety net alongside their primary term loan.
As mentioned, gym equipment represents a major upfront cost. Equipment financing lets you spread that cost over 24 to 72 months, preserving your working capital for payroll, marketing, and operations. Equipment loans often have simpler qualification criteria than business loans since the equipment itself serves as collateral. Leasing options are also available if you prefer to upgrade equipment more frequently.
Anytime Fitness occasionally partners with preferred lenders to offer reduced-rate financing to qualified franchisees. Ask your franchise development representative about any current financing promotions or preferred lender relationships when you begin the franchise application process.
Financing at a Glance
Given the investment range and the brand's established track record, SBA loans are the most commonly used financing tool for Anytime Fitness franchise startups. Understanding how SBA lending works - and how to position your application for approval - can make the difference between a fast yes and months of delays.
Fitness franchises have proven to be resilient businesses. Even during the COVID-19 pandemic, the fitness industry adapted quickly - and many franchise concepts rebounded strongly. Lenders recognize the stability of established franchise systems, and the SBA guarantee reduces their credit risk substantially.
For an Anytime Fitness franchise specifically, lenders appreciate:
Applying for an SBA loan is a document-intensive process. Here is a general timeline and what to expect:
SBA Loan Process Flow
Total timeline: 45 to 90 days for most SBA 7(a) loans. Working with an experienced lender like Crestmont Capital can streamline the process significantly.
To apply for an SBA loan for your Anytime Fitness franchise, gather these documents in advance:
Having these documents ready before you approach a lender can shave weeks off your approval timeline. Working with a lender who specializes in franchise financing - rather than a generalist community bank - also makes a significant difference in how efficiently your application is processed.
According to CNBC, SBA loans remain one of the most accessible forms of small business financing for entrepreneurs who might not qualify for conventional bank loans, particularly those without extensive business credit history.
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Apply NowQualifying for franchise financing involves meeting both the franchisor's requirements and your lender's underwriting criteria. Let's look at both sides of the equation.
Anytime Fitness looks for franchisees who are passionate about fitness, committed to community-building, and financially capable of sustaining the business through its early growth phase. Key requirements typically include:
Lenders evaluating your franchise loan application will analyze what they call the Five C's of Credit:
For SBA loans, most lenders require a minimum personal credit score of 650 to 680. Scores of 700+ give you access to better rates and terms. If your credit score is lower than ideal, Crestmont Capital also offers bad credit business loans and can help you identify the best path forward based on your specific situation.
There are several things you can do to make your application as strong as possible before you apply:
At Crestmont Capital, we specialize in helping entrepreneurs access the capital they need to launch and grow their businesses. We have worked with hundreds of franchise owners across the country - from first-time operators to seasoned multi-unit franchisees - and we understand the unique financial landscape of franchise lending.
Here is what sets us apart when it comes to franchise business loans:
Traditional banks can take 60 to 90 days or longer to process a franchise loan. Our streamlined application process means you can get a decision in as little as 24 to 48 hours for many loan products. We know time matters when you have already committed to a franchise agreement and signed a lease.
We offer SBA loans, conventional business loans, equipment financing, and lines of credit - so you can structure your financing package in the most advantageous way possible. Many clients combine an SBA 7(a) loan with equipment financing and a line of credit to cover all their bases with optimal terms for each piece.
Our team understands the Franchise Disclosure Document, the importance of Item 19 financial performance data, and what lenders look for in franchise applications. We will help you prepare your application package, position your strengths, and address any potential weaknesses before they become reasons for denial.
Crestmont Capital works with Anytime Fitness franchisees across all 50 states. Whether you are opening in a suburban market in Texas, a competitive metro area in California, or a growth market in the Southeast, we have lender relationships that serve your region.
Why Franchisees Choose Crestmont Capital
Ready to take the next step? Our team is ready to review your situation and identify the best financing path for your Anytime Fitness franchise. Explore your business financing options or apply directly through the link below.
Before committing to any franchise investment, it is worth taking a hard look at the business from multiple angles. Anytime Fitness is a compelling opportunity, but like any investment, success depends on location, execution, and financial preparation.
The Anytime Fitness model has several structural advantages that make it attractive to investors:
No business is without challenges, and informed franchise owners plan for them proactively:
Item 19 of the Anytime Fitness FDD provides financial performance representations. While individual results vary significantly based on location, market saturation, and operator quality, successful Anytime Fitness locations have reported:
The Anytime Fitness Franchise Disclosure Document is the definitive source for financial performance data. Review it carefully with a franchise attorney and a CPA experienced in franchise analysis before making any final decisions.
Experienced franchise investors do not think of financing as a single loan - they think of it as a financing stack that optimally funds each component of their investment. Here is how a thoughtful Anytime Fitness franchisee might structure their financing:
| Component | Amount | Financing Solution |
|---|---|---|
| Franchise Fee | $42,500 | SBA 7(a) Loan |
| Build-out / Leasehold Improvements | $120,000 | SBA 7(a) Loan |
| Equipment Package | $100,000 | Equipment Financing |
| Working Capital (6 months) | $50,000 | Business Line of Credit |
| Equity Injection (Down Payment) | $37,500 | Personal Capital |
| Total | $350,000 | Mixed Financing Stack |
This approach minimizes the personal capital required, spreads repayment across multiple products with appropriate terms for each use, and preserves cash flow flexibility during the critical early months of operation.
Request the Anytime Fitness FDD
Contact Anytime Fitness franchise development to receive the Franchise Disclosure Document. Review it carefully with a franchise attorney to understand all costs, obligations, and performance data.
Assess Your Financial Position
Pull your credit report, calculate your net worth, and determine how much liquid capital you have available. Understanding your financial baseline helps you target the right loan products from the start.
Apply for Pre-Qualification
Apply with Crestmont Capital to get pre-qualified. A pre-qualification letter strengthens your position with the franchisor and helps you understand exactly how much you can borrow before you commit to a location or sign a lease.
Select Your Location
Work with Anytime Fitness's real estate team to identify and evaluate potential sites. Location is one of the most important factors in franchise success - analyze traffic patterns, demographics, and competitive landscape carefully.
Close Your Financing and Begin Build-Out
Once your location is secured and financing is closed, begin the build-out and equipment installation process. Anytime Fitness provides detailed specifications and vendor relationships to streamline this phase.
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Apply NowThe total initial investment to open an Anytime Fitness franchise ranges from approximately $107,000 to $683,000, depending on location, lease terms, build-out requirements, and equipment choices. The initial franchise fee is $42,500. Most franchisees invest between $200,000 and $400,000 for a typical suburban location.
What is the minimum liquid capital required for an Anytime Fitness franchise?Anytime Fitness typically requires franchisees to have at least $75,000 to $150,000 in liquid capital available, independent of any borrowed funds. This covers your equity injection (down payment on loans) and provides a working capital buffer during the pre-opening and early operation phases.
Can I get an SBA loan to open an Anytime Fitness franchise?Yes. Anytime Fitness is listed on the SBA Franchise Directory, which means SBA-approved lenders can process your application more efficiently. The SBA 7(a) loan program is one of the most popular financing tools for Anytime Fitness franchisees, offering loan amounts up to $5 million with repayment terms up to 10 years for working capital uses.
What credit score do I need to get a franchise loan?For most SBA loans, lenders look for a minimum personal credit score of 650 to 680. A score of 700 or higher gives you access to better interest rates and terms. If your credit score is below these thresholds, alternative financing options may still be available through Crestmont Capital, though rates and terms may vary.
How long does it take to get approved for an Anytime Fitness franchise loan?Approval timelines vary by lender and loan type. SBA loans typically take 45 to 90 days from application to funding. Alternative business loans through Crestmont Capital can be approved in as little as 24 to 48 hours. Equipment financing decisions are often made within 1 to 3 business days.
Can I use an SBA loan to pay the franchise fee?Yes. SBA 7(a) loans can be used to cover the franchise fee, build-out costs, equipment, furniture, fixtures, and working capital. This makes the SBA 7(a) program one of the most versatile financing tools for franchise startups, as it covers nearly every category of startup expense in a single loan.
What ongoing fees do Anytime Fitness franchisees pay?Anytime Fitness charges a flat monthly royalty fee of $699 (not a percentage of revenue) plus approximately $600 per month in technology and national advertising fees. This flat-fee royalty structure is a major advantage for high-performing locations since your royalty cost as a percentage of revenue decreases as your membership base grows.
Is Anytime Fitness a profitable franchise?Profitability varies by location, market, and operator quality. Well-run Anytime Fitness locations with 800 or more members can achieve operating margins of 15 to 30%. The recurring revenue model, low staffing requirements during off-hours, and flat royalty structure all contribute to strong unit economics for successful franchisees. Reviewing Item 19 of the current FDD and speaking with existing franchisees gives the most accurate picture of expected performance.
What is the Anytime Fitness royalty fee?The Anytime Fitness monthly royalty fee is a flat $699 per month, regardless of your location's revenue. This is unusually favorable compared to many franchise systems that charge 5 to 10 percent of gross sales as royalties. The flat fee structure means that as your gym grows, your royalty burden as a share of revenue actually decreases.
Can I finance gym equipment separately from the main franchise loan?Yes, and many Anytime Fitness franchisees do exactly this. Equipment financing uses the equipment itself as collateral, often resulting in faster approvals and lower documentation requirements than business loans. By financing equipment separately, you can preserve your SBA loan capacity for the franchise fee, build-out, and working capital.
Do I need prior fitness industry experience to open an Anytime Fitness franchise?Prior fitness industry experience is not required, but it can be helpful. Anytime Fitness looks for franchisees with general business management experience, a passion for health and wellness, and the financial qualifications to sustain the investment. Their comprehensive training program covers everything from operations and staffing to marketing and member engagement.
How many Anytime Fitness locations can one franchisee own?There is no hard limit on the number of Anytime Fitness locations a single franchisee can own. Multi-unit franchisees are common and often own between 3 and 15 locations. Area development agreements allow franchisees to secure territorial rights for multiple units, often with reduced franchise fees on subsequent locations. Financing for multi-unit expansion can be structured through portfolio SBA loans or conventional multi-unit lending programs.
What is the Anytime Fitness franchise failure rate?Franchise failure rates are difficult to compare across systems because of varying definitions and reporting. Anytime Fitness, as a mature brand with 20+ years of franchising experience, has developed strong support systems that help franchisees navigate early challenges. Reviewing Item 20 of the FDD reveals the number of franchisees who have exited the system annually, which provides the most accurate picture of historical franchise performance in the network.
How does a business line of credit help during a franchise startup?A business line of credit provides revolving access to capital that you can draw on as needed and repay over time. During the ramp-up phase of an Anytime Fitness franchise, a line of credit can cover payroll gaps, marketing campaigns, equipment repairs, or unexpected expenses without requiring you to take out an additional term loan. It functions as a financial safety net that keeps operations running smoothly while membership grows.
How do I get started with Crestmont Capital for franchise financing?Getting started is simple. Visit our application page at crestmontcapital.com or click the Apply Now button in this article. You will complete a brief application, and one of our franchise financing specialists will contact you to discuss your goals, review your financial profile, and identify the best loan products for your situation. Pre-qualification can often be completed within 24 hours.
Disclaimer: The information provided in this article is for general educational purposes only and is not financial, legal, or tax advice. Funding terms, qualifications, and product availability may vary and are subject to change without notice. Crestmont Capital does not guarantee approval, rates, or specific outcomes. For personalized information about your business funding options, contact our team directly.